The book





Not a Twitter user? Don’t worry. Just tell us and we’ll send you the book. By means of 12 in-depth interviews, FOUNDERS.UY collects the stories of young Uruguayan leading entrepreneurs that develop in the Information Technologies era. The book is a production of da Vinci editores, whose aim is to create, support and promote products that foster the entrepreneurial culture.


FOUNDERS.UY is an initiative of da Vinci editores: the contents and publications section of Fundación da Vinci, a Uruguayan organization of the civil society seeking to MOVE the entrepreneurial culture. The Foundation organizes awareness raising and training initiatives, such as the MVDValley annual meeting, and it also supports entrepreneurs in early stages in order to empower their teams and their businesses, by means of the da Vinci labs incubator, for instance.


12 Internet-connected stories

of young entrepreneurs

Martín Alcalá RubíMake it happen, is my life motto

Martín AlurraldeLife rewards those who create, those who go out and do stuff
Álvaro AzofraThe world is our market

Pablo BuelaThere are plenty of business ideas, but little execution

Paula GallottiWorking in your own business is working without fixed limits

Álvaro GarcíaOur key was to always think big

Martín LarreWe criticize those who try and fail. We don’t even let people fail

Gabriel LópezWe can create from Uruguay to any place in the world
Santiago PastorinoThe more you work, the luckier you get

Santiago PeharBanging your head against the wall is part of the process

Agustina SartoriWe need to spread the Yes, I can culture in Uruguay

Conrado ViñaThere are no recipes or guarantees. You just have to jump

All men dream: but not equally. Those who dream at night in the dusty recesses of their minds wake up in the day to find it was vanity, but the dreamers of the day are dangerous men, for they may act their dreams with open eyes, to make it possible

Thomas Edward Lawrence




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